Over expansion is a potential risk threatening Wyndham Hotels International

Following the announcement of Wyndham Hotels & Resorts results for Q3 2019;

Johanna Bonhill-Smith, Travel & Tourism Analyst at GlobalData, a leading data and analytics company, offers her view:

“As one of the largest international operators, continuous innovation, technological evolution and loyalty with a wide consumer base are behind the continual success of the company.

“Although, with net income reduced by 22% in the prior-year quarter and both US RevPAR and international RevPAR having declined by 1% year-over-year, this highlights potential problems for Wyndham.

“The development pipeline grew by 7% year-over-year with the launch of Wyndham brands across numerous new markets in Asia Pacific regions and Latin America.

“Whilst continual expansion offers opportunity to indulge in new markets, hotels should also not lose sight of their existing consumer base. Continuous upkeep of service standards to further accommodate to their travelers needs are integral for success within the hyper-competitive industry.”

Source: GlobalData

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