Liverpool in dispute with New Balance as club looks to Nike

Amid speculation that Liverpool are to sign a lucrative new kit deal with Nike, current partner New Balance has announced it will take the European champions to the High Court to settle a dispute surrounding its contract.

After two UEFA Champions League finals in a row, the Reds are hoping to boost their current kit sponsorship deal to fall in line with recent success, and are on the brink of signing a deal with Nike which would represent the most lucrative deal in the club’s history. New Balance, however, believe that they are contractually allowed to match any offer to remain Liverpool’s kit manufacturer.

New Balance said in a statement: “As a long standing and committed sponsor, we are keen to continue our strong partnership with Liverpool Football Club and renew our agreement in 2020. In line with our current contract, we have matched the offer made by Nike.”

“As part of the contract renewal process, LFC has called into question elements of the agreement and as such we are asking the courts for clarity on this case. Both we and the club are keen to resolve any contractual challenges as quickly as possible and have agreed to an expedited process in the courts.”

A Liverpool spokesman said: “We can confirm that our kit supplier, New Balance, has commenced a legal dispute against the club. We will not be making any further comment during these legal proceedings.”

Sport Industry Group

 

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