Nowadays, if you have a product or service to sell, you no longer have to go through the demanding logistics of putting up a brick-and-mortar shop. You can set up shop online and partake in the ever-growing industry called e-commerce.
According to Business Wire, the e-commerce industry is expected to see exponential growth until 2023. By that year, the market as a whole will peak at $3,056.3 billion. That’s a staggering value that no entrepreneur should shrug off. Instead, it should inspire all business people to level up their e-commerce game.
If you want to partake in the lucrative e-commerce market, there are business strategies you need to uphold. Here are some of them.
SEO stands for search engine optimization. SEO marketing is a go-to strategy for online brands to convert potential customers into actual buyers. The idea behind the strategy is simple. Customers search for products and services online using specific keywords. You must pinpoint these keywords so you can optimize your product pages and website in general. Sufficiently optimized product pages will ensure that those Google searches will lead customers to your brand.
Be seen on social media
Social media platforms like Facebook and Instagram offer small online businesses the chance to be seen and compete with bigger and more established brands. And that is for little to zero overhead cost. With that said, you must maximize social media by setting up pages devoted to what you are selling.
The work, however, does not end with creating a Facebook page. The bulk of your job is posting interesting content that will entice people to follow your brand. And once they’ve followed your brand, your goal is to keep them engaged. That is done by posting content that’s been curated to suit your target market’s preferences.
Blogging’s not dead. There are blog sites with devoted monthly followers amounting to millions. You can tap into this potential market via guest posts. The process will have you corresponding with the blog owner. You will have to agree on the specific terms of the partnership. You might have to pay for your content to be hosted.
In return, you can sprinkle backlinks in your content. These will lead potential customers to your website or product pages.
If you have a sufficient budget, you can even guest post with renowned publications. This investment will yield considerable ROI.
Remember that guest posting relies on the creation of quality content. After all, no self-respecting blogger or publication will agree to host an article that will reflect badly on them.
Use reviews and testimonials wisely
Shoppers like hearing what other people think about a particular product or service which they have paid for in the past. This is where user reviews and testimonials factor into your marketing strategies. You must employ them to your advantage.
Your goal is to highlight the positive. Meanwhile, you can spin negative reviews to your favor by making an on-point response. For example, if the customer complained about a shipping delay, you may cite something that’s beyond your control, like terrible weather.
One of e-commerce’s early success stories is Amazon. The brand catapulted its enterprising owner into the global consciousness. Jeff Bezos is now the richest person in the world, with a net worth of $160 billion. However, his e-commerce reign may be challenged soon by market upstarts like Shopify.
Even if you have more modest aspirations compared to Jeff Bezos, and you are selling products instead of hosting them, there’s still considerable profit to be had from e-commerce. Just make sure that you subscribe to e-commerce marketing strategies vouched for by industry experts. Start with the ones mentioned above, and you’ll be on the right track.