Swedish sports retailer, Stadium partners with SML to supercharge retail operations

Leading Swedish sports retailer improves retail performance with 99 percent inventory accuracy across 180 stores

SML, a worldwide leader in retail RFID technology and solutions, has today revealed details of its complete solution deployment with leading Swedish sports retailer, Stadium. SML’s item-level RFID solutions, Inspire™ RFID tags, and Clarity® enterprise software have been deployed, resulting in transformational improvements in inventory management and customer service.

Launching in 2018 with an initial pilot project, the partnership has seen the full deployment of item-level RFID technology across 180 Stadium retail stores in the Nordics, allowing the brand to count its stock in every store weekly, instead of its previous once a year Stock Count. Stadium is also using the RFID-enhanced Receiving and Sales Floor Replenishment features within Clarity®. As a direct result, Stadium has seen an increase in inventory accuracy from 70 percent to 99 percent, resulting in dramatic improvement in business performance across the chain.

Speaking about the transformation, Johan Stenström, Supply Chain Developer at Stadium, commented: “Before RFID, we had an unrealistic view of our inventory levels; due to our once-a-year inventory count and existing ERP software that didn’t track lost, stolen, or damaged inventory, we thought our inventory accuracy was nearly perfect when it was actually around 70 percent.”

With the help of SML, Stadium launched an RFID pilot project in two of its Stockholm stores. The pilot proved so successful that Stadium began rolling the technology out to all of its stores and distribution centers, as well as began source and distribution center tagging.

“We implemented the Clarity® solution in our stores to really help our personnel. The enthusiasm about using the technology was so palpable that other stores started calling us to move up their go-live dates,” said Stenström.

Having completed the full deployment at the end of 2021, Stadium has now implemented SML’s item-level RFID technology across 180 stores, utilizing RFID tags, Zebra handheld RFID readers, and SML’s Clarity® software suite. Stadium boasts a 99% inventory accuracy level and has seen a significant increase in sales across the board.

Dean Frew, Chief Technology Officer and Senior Vice President of RFID Solutions at SML Group, said: “After several years of working with the Stadium team, we’re thrilled at the results they have seen in their business. As we have witnessed with Stadium, item-level RFID technology is a proven technology that can completely revolutionize the way retailers look at inventory management and fulfil customers’ needs. We look forward to continuing to support Stadium on its digital transformation journey.”

To read the full case study, visit: https://www.sml.com/item-level-rfid/#case-study


With a presence in over 30 countries, SML Group is the global end-to-end RFID and brand identification solutions provider, delivering proven results and rapid ROIs to brands in the new era of retailing. We offer innovative Inspire™ and EcoInspire™ labeling and packaging products, high-performance RFID tags and encoding services across industries. Our proprietary software Clarity® is the only item-level RFID solution that is engineered and deployment-proven for vertical retailers and brand owners with stores. As an invaluable partner of brands, SML is committed to developing tech-driven solutions that power brand transformation and prosperity. For details, please visit https://www.sml.com/item-level-rfid/.

About Stadium

Since it was founded in 1974 by Ulf Eklöf in Norrköping, (younger brother Bo joined later), Stadium has become one of Europe’s leading sports retailers and remains family-owned to this day. Its two brands, Stadium and Stadium Outlet, are sold through almost 180 stores in Norway, Sweden, and Finland. The company has 3,500 employees and a revenue of SEK 7 billion (USD 770 million). To find out more, visit https://www.stadium.com/.

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